BEEF
TALLOW
BALM
Concept design
This concept label design reintroduces tallow -based skincare in a way that feels fresh, fun & approachable. The goal was to create a packaging that highlights organic, grass-fed ingredients while appealing to everyone, regardless of age & gender.
The front of the label features a round landscape, with tall grass, flowers & free-roaming cows reinforcing the natural, ethical sourcing of the product. The brand name, Karja Cosmetics (Finnish for “cattle”) ties into the theme while “Grass-Fed Beef Tallow” is the first thing consumers see. Below it, “Organic & Non-Comedogenic for All Skin Types” reassures those unfamiliar with tallow’s skincare benefits. At the bottom, “Ancient Skincare Wisdom in a Jar” hints at tallow’s long history in skincare.
The back label keeps things clear & structured, with dark-colored sections to separate information. A QR code invites curious consumers to learn more, addressing any skepticism. The design is finished with essential product details.
I created 3 variations of the design. One minimalist, two more detailed with floral elements. This project was a great learning experience, helping me refine branding, layout & visual storytelling while making an unconventional product feel more exciting & approachable.
Made using Canva & ProCreate.
